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HUGO BOSS Brand Profiles
HUGO BOSS is represented in the fashion market by the BOSS and HUGO brands. These brand collections and their fashion lines are aimed at various target groups, creating a brand world of extraordinary fashion diversity at a constantly high level of quality. The BOSS Black, BOSS Selection, BOSS Orange and BOSS Green lines as well as the accompanying accessory collections are all part of the core BOSS brand.
BOSS Black
The womens- and menswear collections in the BOSS Black line offer versatile fashion ranges with a rich array of elegant “modern classics” in business-, leisure- and formalwear: perfect looks that satisfy the most demanding tastes and accentuate the wearer’s personality.
BOSS Selection
Positioned in the upper market segment, the luxurious BOSS Selection menswear line represents the premium world in the BOSS brand universe. The interplay of sophisticated design, exclusive materials and beautiful tailoring guarantees clothing of the highest standard for customers of distinction.
BOSS Orange
The BOSS Orange collections offer leisurewear for men and women who enjoy dressing in style and sporting surprising looks. Unconventional material mixes, a playful approach to proportions, and contrasting colors and patterns appeal to a savvy clientele that delights in experimentation.
BOSS Green
BOSS Green presents golf- and sportswear for men that pairs classic cuts with refreshing designs in brand new constellations. The line successfully bridges the gap between fashionable sports apparel and sportswear fashions.
HUGO
HUGO delivers unconventional looks for men and women: clothes that are progressive yet never overstated. The collections feature architectonic lines and new takes on classic shapes. By offering trendsetting design and superior quality, HUGO satisfies the high expectations of´its fashion-conscious customers.
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